They built billion-dollar empires selling sugar water.
Brand Wars (ep. 1): COCA-COLA vs PEPSI
How Pepsi Won the USSR … And Then Almost Lost Everything, by Jeremy Dyck, BC Digest
The Pepsi Cola controversy raises an interesting question: Why are soft drinks giants, Coca-Cola and PepsiCo putting in so much effort on publicity, By Strategy Wanted
Pepsi's generation collectivism Vs Coke's Diversity
Strategy Study: How Coca-Cola became one of the most successful brands in history
Strategy Study: How Coca-Cola became one of the most successful brands in history
The Carbonated Empire: The Scope Coca Cola Co's Global Domination
Random Thoughts: College Football News, Notes, Scores, Injuries & More - Roll 'Bama Roll
How Coca-Cola and Pepsi achieved global domination - Vox
Topic 4: Segmentation, Targeting and Positioning, T2 2016 MPK732 MARKETING MANAGEMENT (CLUSTER B)
How Coca-Cola and Pepsi achieved global domination - Vox