Pantone: How One Company Built a Business Turning Color Into Cash - The Fashion Law
Headquartered about an hour outside of Manhattan in Carlstadt, New Jersey, a company called Pantone categorizes color and sells it. Founded in the 1950s by brothers Morris and Jesse Levine as a commercial printing company, M&J Levine Advertising evolved into something else entirely by the 60s when employee Lawrence Herbert revamped the business’s ink and printing division, introduced a system to “simplify the company's stock of pigments and production of colored inks,” and set it on its course to become “the global authority on color.”
How Pantone Became The Definitive Language Of Color
Pantone selects Living Coral as color of the year - The Boston Globe
Why give a crap about Pantone Color of the Year? - Saphira Agency
How Pantone turns colour into cash
The integrated Campaign: Pantone annual color launching
PANTONE® USA About Pantone
How Pantone Became the Global Authority on Color
Pantone Color Institute's color of the year is 'greenery' - The Boston Globe
Some 2024 colors of the year get the brush off
It's Spring, Let's Celebrate These Seasonal Fashion Colors! - Latin Business Today
Why give a crap about Pantone Color of the Year? - Saphira Agency
