Elf Pets is a spin-off franchise to the popular Elf on the Shelf picture book, which focuses on magical North Pole animals that help Santa Claus with his yearly duties in preparing for the Christmas season. Similar to the Elf on the Shelf, the animals come in special, keep-sake boxes and include a hardcover book, which explains to young readers how each animal helps throughout the year. Three animals have been represented in the franchise as of 2021, and include reindeer; who help guide Santa's
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