Mars loses face of Uncle Ben in rebrand as Ben's Original - CMO Australia

Following public criticism in the US about racist advertising and a name-change announced last year, Mars Food is now airing its rebrand of Uncle Ben’s rice as Ben’s Original, in new packaging minus the smiling face of ‘Uncle Ben’, a person of colour.

Aunt Jemima and Others to Rebrand to Correct Racial Stereotyping — Access Consulting & Co.

Why did they remove Aunt Jemima and Uncle Ben when they were successful African American business people? - Quora

Uncle Ben's Rice becomes Ben's Original as re-brand hopes to 'put an end to racial injustices

Uncle Ben is now Ben's Original yall : r/unclebens

Aunt Jemima Has a New Name: The Pearl Milling Company - The New York Times

Mars rebrands Uncle Ben's after criticisms over racial stereotyping

Coon's rebranding dilemma: polishing a brand name to stay out of controversy

Aunt Jemima and Others to Rebrand to Correct Racial Stereotyping — Access Consulting & Co.

Uncle Ben's Drops Imagery And Name Steeped In Racial Stereotypes : Updates: The Fight Against Racial Injustice : NPR

Uncle Ben's rice firm to scrap brand image of black farmer, Food & drink industry