Rhino Horn Consumers, Who are they?

Demand for rhino horn as a luxury purchase by upper-middle class citizens in Viet Nam, including professional businessmen, celebrities and Government officials, has been identified as the strongest driver of the current rhino poaching crisis. More than 500 rhinos have been killed in South Africa alone within the first half of 2013. A consumer research study, conducted in 2013, surveyed 720 individuals in Hanoi and Ho Chi Minh City and discovered that rhino horn users value this item because of its significance from a social point of view.

This Tech Entrepreneur Is Trying to Disrupt the Illegal Rhino-Horn Trade

Rhino poaching in South Africa may be declining for first time in 7 years - The Washington Post

Innovative fake rhino horn may curb poachers' market, scientists say

Do rhino horns have any medicinal value? — The Call to Conserve

Rhino horn consumers reveal why a legal trade alone won't save rhinos

Rhino poaching decreases as South Africa tackles threat

Rhino horns worth $7 million seized by customs official at South African airport - World News

World Rhino Day – A closer look at rhinoceros wildlife trafficking - ACI World Insights

Could lab-grown rhino horns actually stop poaching? We may never know : NPR

Tracking the Traffickers: The Debate over Legalizing Trade in Rhino Horn

Reducing Asia's Demand for Rhino Horn - International Rhino FoundationInternational Rhino Foundation

South Africa Moves Closer to Domestic Rhino Horn Trade - WSJ

Rhino horn consumers reveal why a legal trade alone won't save rhinos

Could bio-engineered rhino horn be the solution to poaching? – First For Wildlife

Welcome to the wild world of rhino conservation