How the boy band BTS is using IP to build its legacy

Boy band BTS says it will move forward with NFT offerings despite sharp online backlash, report says - Yahoo Sports

Superfans' Message to Taylor Swift, BTS and Other Music Superstars: Enough With the Deluxe Albums and Pricey Merch - WSJ

How BTS became the world's biggest boy band

How NPR's Tiny Desk Concerts became a pop culture phenomenon

How the BTS boy-band made millions of dollars with I.P. or intellectual property laws

BTS: The Incomparable Legacy They Created – The Hilltopper

Hip-hop's international influence

HYBE versus Kakao: What each takeover could mean for SM Entertainment

The branding genius of K-pop band BTS

BTS: K-pop's branding machine - The Washington Post

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