How Mattel reinvented Barbie To Become A Global Icon

Barbie is 60. And she's reinventing herself.

How Did Barbie Conquer the World? Unraveling Mattel's Marketing Genius

Players' Guide to SXSW 2023 - Representation in the Toy Aisle in Black Barbie: A Documentary: Lagueria Davis' SXSW selection recounts how her Aunt Beulah changed dolls forever - Screens - The Austin Chronicle

Barbie on the Brain? Here Are 7 Artworks Featuring the World's Most Famous Doll as Model and Muse

Barbie at 50: USU students reinvent America's most famous cultural icon - Deseret News

Mattel, Icons in the Making

What Barbie can teach you about better hiring practices - Workable

Barbie: A Doll-Lightful New Take on an Icon, by Alex Consulting

Barbie Is a Feminist Icon and the Role Model Little Girls Need Today

Barbie Named 2020 Top Global Toy Property of the Year, Per NPD

Barbie: Her evolution from lipstick feminist to debated icon

The Evolution of Barbie — Home

The Summer of 'Barbie' Has Only Just Begun - WSJ

How Barbie Sparked A Remarkable Brand Reinvention At Mattel

From Barbie to Squishmallows, the toy industry is reinventing itself for a digital age