Netflix is reviewing its ad strategy, considering 'build or buy' pivots away from Microsoft - Digiday

The streaming giant is sizing up options, including a potential breakaway from Microsoft’s tech.

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Netflix takes dig at over Prime Video ads plan - ReadWrite

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James Cooper en LinkedIn: Netflix is reviewing its ad strategy, considering 'build or buy' pivots…

Netflix's adtech dilemma: build, buy or partner up?

Netflix cuts ad prices, rethinks Microsoft deal in pursuit of growing revenue, News

Derek Powell, CSCP on LinkedIn: Netflix is reviewing its ad strategy, considering 'build or buy' pivots…

Netflix reviews ad strategy, considers pivots from Microsoft - Digiday

Netflix Execs Don't Expect Subscriber Shift From Ad-Free To Ad-Supported Tier Despite Cheaper Price – Deadline

The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing 9781503628045

Netflix reworks Microsoft pact, lowers ad prices - WSJ