Citing sustainability, Starbucks wants to overhaul its iconic cup

For a generation and more, Starbucks' throwaway cup has been a cornerstone of consumer society, first in the United States and then globally.
For a generation and more, Starbucks' throwaway cup has been a cornerstone of consumer society, first in the United States and then globally. It has also carried a message: I am drinking recognizable coffee. Now, in the name of the environment and sustainability, the company's disposable cup may be on its way to extinction thanks to an unlikely force: Starbucks itself. It's part of the company's goals to cut waste, water use and carbon emissions in half by 2030. Pulling that off will be tricky. It's fraught with risks and provides a window into what companies must do to go from ambitious sustainability targets to meeting those goals.

Starbucks wants to overhaul its iconic cup, citing sustainability. Will customers go along?

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Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along? - WTOP News

Starbucks wants to overhaul its iconic cup, Business

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Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?

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Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?

Starbucks wants to overhaul its iconic cup. Will customers go along? - The Economic Times Video

Starbucks to overhaul iconic cup, citing sustainability and concerns for the environment

Starbucks wants to overhaul its iconic cup to be more sustainable – NBC10 Philadelphia

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