Waterdrop CEO outlines US ambitions: 'We wanted to make something beautiful and easy to use like an Apple product

Waterdrop – an Austrian startup that has gone from zero to $100m in revenue across 12 countries in five years with dissolvable plant- and vitamin-packed sugar-free cubes (‘micro-drinks’) you can drop into tap water – plans to aggressively ramp up its US presence this year after raising €60m ($70m) in a series B round, CEO Martin Murray tells FoodNavigator-USA.

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Waterdrop CEO outlines US ambitions: 'We wanted to make something beautiful and easy to use like an Apple product

Waterdrop CEO outlines US ambitions: 'We wanted to make something beautiful and easy to use like an Apple product

Martin Donald Murray on LinkedIn: How Waterdrop Aims To Become A Leading Hydration Brand Without Ever…

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Martin Donald Murray on LinkedIn: How Waterdrop Aims To Become A Leading Hydration Brand Without Ever…

Martin Donald Murray on LinkedIn: How Waterdrop Aims To Become A Leading Hydration Brand Without Ever…